A NEW BLOG!
Thanks for stopping by. Mummy Mayhem is no longer updated. I now have a new, albeit smaller blog over at www.jodieansted.blogspot.com.au.
Drop by anytime. :)
Tuesday, August 30, 2011
It's a Mad World
Originally published in 1957, the book exposed the (then) secret world of advertising and brands. A bit like what the Gruen Transfer (a show I love to catch when I can) does today.
As one example, Packard wrote about the use of jingles in advertising to 'hypnotise' purchasers. Think about it: who can hear the song Nobody Does it Better these days without thinking of LJ Hooker? Huh? Can you?
I found the book really fascinating, which was quite a big thing for me back then, because I really wasn't in to reading anything other than Sweet Valley High and Danielle Steele books at the time. In fact, the essay I wrote summarising the book was the first (and probably the last) A+ I received for essay writing. It certainly wasn't my strong point back then, but having a fascinating subject to work with (coupled with the fact that a bunch of us got together and allocated chapters to summarise so we could switch papers and reduce the workload) meant that I got by.
Recently, I started watching Mad Men - my latest 'iron to' tv show. For those of you living under a rock, that's a tv series about the advertising industry - and the people in it - set in the 1960s. I've wanted to watch it for so long now. I love shows set in that era.
Not only do I find the advertising agency aspect of the show fascinating, it's realising how far we've come as a society that really interests me. The show begins with ad execs trying to find a way to divert people's attention from the latest research (which many of them don't believe) that seems to show that smoking is bad for you. Ha! Really? In another scene, a daughter walks in with a see-through plastic dry cleaning bag over her head and body. Her mother says something like, "Honey, don't mess up Daddy's shirts." She completely misses the fact that her daughter has A PLASTIC BAG OVER HER HEAD! Funny. And I haven't even touched on how the show depicts women in the workforce and the home. Even though we still have a way to go yet on the workforce front, it's also interesting to see just how differently women were treated back then.
I'm only a few episodes in, and have to catch up to Hubby who is currently on episode 9 (it's his current 'work out to' tv show) so we can start watching it together.
I'm totally doing some ironing today. Hooked.
How about you? What tv show has you currently hooked? Are there any advertising jingles that have totally ruined a good song for you, or has stuck in your head and DRIVES YOU INSANE?!